Video: Bikes & Beer - Building New Trails with Ride BC & Howe Sound Brewing

After building Pamplemousse, one of Squamish's new descents, James Ivory had an idea for a beer following the trail's grapefruit theme. He approached Howe Sound Brewing in the fall to brew a pamplemousse beer that could help fund more trail building efforts by James and his company, Ride BC. Howe Sound was on board right away. The brewery is a long-time staple of Squamish, and it employs a bunch of mountain bikers, including head brewer, Peter Charles. They tested a number of recipes and ultimately settled on a pale ale using grapefruit peel, to bring out a subtle Pamplemousse flavour that would go down smooth after a ride.


Pamplemousse was built with more than 3400 hours of volunteer labour over the course of 2.5 years. James thinks that, as the owner of a company that operates on Squamish's trails, it's important to give back to the trail network that gives us so much. Whether that's new trail construction, maintenance or advocacy. Ride BC commits 2 hours of volunteer trail building per day of operation on the trails.


$2 from the sale of each six-pack of Howe Sound Pamplemousse Pale Ale will go to Ride BC to pay wages for trail building by James and his crew, on top of Ride BC's 2 hours per day volunteer commitment. Ultimately, this means James can afford to spend more time and energy keeping Pamplemousse in top shape, and building additional trails for everyone to enjoy.

Aside from drinking this delicious beer, be sure to get your SORCA membership and continue to support the hundreds of volunteers out on the trails every week!

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MENTIONS: @RideBCsquamish @PeterWojnar @HoweSoundBrewing

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